Challenges and opportunities of audiovisual communication for adults

Finding a person who has not received a multimedia or audiovisual message in their life is as difficult as finding one who has not heard of Game of Thrones. We only have to look in our hands, or on our table, to realize the level of infiltration of communication technologies in our daily lives.

Mobile phones, but also tablets and other devices, such as smart watches, offer us new ways to communicate, based primarily on audiovisual language.

There are data that allow us to measure this fact: in 2017, for the first time, the number of mobile lines (SIM cards used exclusively by people) was 7800 million*, surpassing the number of inhabitants of the planet.

WhatsApp is present in 128 countries and managed to exchange more than 60,000 million messages per day.

If we count the active users per month, WhatsApp and YouTube are quite equal, with 1.500 million, but others are not left behind. Instagram has more than 1,000 million and Snapchat more than 287 million.


Audiovisual material already accounts for 80% of all content consumed on the Internet. Increasingly, people have the channels and tools that allow them to generate their own messages and stories. Audiovisual communication is cross-cutting and, which is a great opportunity, is not without challenges.

The Com ON project met with specialists from four countries to discuss the needs, challenges and opportunities of audiovisual communication. We counted with the participation of 20 experts in communication, new technologies and adult education. In debate sessions, we deepened in key elements that will help us develop the most appropriate Training on (Audio)visual Communication for adults, the main result of the project.

After the summer we will have the prototype of this training available and will begin the testing phase with users. Interested to take part?


Follow the news of the project on social networks and contact the Asociación Moviéndote or the partner organisation in your country, for more information.

*data from the GSMA Mobile Economy annual report, 2018.